My first task was to identify a problem which needed to be solved. I chose Range Anxiety in Jeeps which I suggested could be fixed with an AI that made planning long trips easy. This AI would be named WILLe in homage to the Willys Jeeps of WWII.

To better understand my problem, I looked at it through the lens of a Persona which was based upon a single case study with a friend of mine in a position to purchase an electric Jeep.

I projected which issues my persona might encounter in a User Journey to identify Stress Points.

I boiled down a solution to respond to the story that my User Journey led me to.

I established my visual references for the cockpit experience.

Story Boarding helped me understand what would be displayed on the cockpit at various times in the User Journey.

It also helped me develop a consistent style or theme to carry throughout the experience.

And then I resolved the Dash holistically.